Brian Scott Eng 1050-20 Writing Journal Assignmet #4

This author makes several valid points concerning english majors in the real world. It is very important for non english majors to take english classes because they can be very useful in everyday use. People working for companies always need to show their ideas through presentations and reports and to get your boss interested, you need to have some english background.
She uses many exampls such as Ken Steele's steel industry. In order to suceed, one must use the english language and be persuasive. Bosses need to understand one's proposals.
English majors may not have as many opportunities as other majors but they really do take away a lot of skills from their classes which prepares them fully for the real world. Colleges that offer english business classes are helping their students out quite a bit.
The author uses some persuasive techniquies such as "Just do It" to give english a chance. To me, things that stick in my mind after seeing an ad are successful in doing their job. The product lingers in my mind until I buy it which is very important. Catchy slogans like Johnson's bandaid are very important and English majors are prepared to create them in be successful.

Vinny Solano Eng1050 – 20 Writing Journal Assignment #4

I think that it is very difficult to disagree with the points Lisa Stefany makes in the article regarding English majors. Fully understanding a language can be a great asset in a variety of different job fields. This is because even if you have a great idea, you will not be able to take it very far if you are not able to articulate it so that other people see it the same way you do. I think she does a great job in citing specific examples that showed people's success based on the use of the language, such as William Henry Harrison's campaign slogan and a popular Alka Seltzer commercial. Without clever use of the English language, Harrison and Alka Seltzer may not have been able to achieve their respective goals of winning an election and creating demand for a product. This is why I agree with schools such as Penn State that require their business students to take English classes. By requiring business majors to take English, their students will have a great advantage over those with weak language skills when entering the business world.

Writing Journal Assignment #4

Hello Everyone,

For your fourth Writing Journal assignment, please read the following article: “English: It’s the Real Thing - As a college major, the language has more going for it than just Shakespeare." Lisa Stefany, Philadelphia Inquirer. Friday, August 21, 2009.
- From Falvey Library's homepage (on the left side), choose "Databases A-Z."
- Then choose " Philadelphia Inquirer."
- Write the article’s title in the “Search” data field, and perform your search.

You’re welcome to respond to the article however you wish. I do encourage you, though, to consider the following:

Do you know of any current rhyming advertisements or political slogans that illustrate Lisa Stefany’s ideas, or do you remember any from the past? What are they? What makes them memorable?

Considering the “four words” the author mentions that characterized a political campaign: What is it that makes an advertisement or slogan memorable to you?”

Can you take an advertisement’s slogan (examples— “Just Do It” (Nike) or “Dude, you're getting a Dell”) and turn it into a memorable rhyme?

What do you think about Ken Steele’s quotation? Would you expect her to hire an English major to work in her organization? Why or why not?

Did any of the author’s ideas surprise you? If so, which ones came as a surprise?

Please include the following information as a heading on your work:
Your name
Eng1050 – 20
Writing Journal Assignment #4

Please post your Writing Journal response to this article / topic (200 - 250 words) by Thursday, October 8, 2009.

Have a good day.

Mr. Dierkes